Service Operations Management Cathay Pacific Airways Case...

Running Head: Service Operations Management Service Operations Management Cathay Pacific Airways Aesthetics Introduction Cathay Pacific is an international airline registered and based in Hong Kong, offering scheduled passenger and cargo services to 141 destinations in 39 countries and territories. As Hong Kongs major airline, it provides vital links for trade and investment as well as leisure travel. With the help of passengers and cargo services, Cathay Pacific connects Hong Kong to the entire world. American Roy C Farrell and Australian Sydney H de Kantzow found Cathay Pacific in Shanghai on 24 September 1946. The two men moved to Hong Kong and then established the airline. Its history is involved in not only development of Hong Kong but also turning it into a world class (Bassett, 1992). It has made substantial amount of investment to turn Hong Kong into worlds leading global transportation hub. Cathay pacific vision is to be the world best airline by putting safety first, by growing as a team and by providing top quality services. Cathay Pacific is a service organization, its service philosophy is Service Straight from the Heart, and this has been part of its culture since more than a decade. Its service philosophy describes its ambition to provide a proficient, skilled, responsive and compassionate service that comes with a personal touch (Hollins Shinkins, 2006). Cathay Pacific is deeply committed to reduce its sustainability and at same time maximizingShow MoreRelatedScm at Cathay Pacific Essay2248 Words   |  9 Pagesâ€Å"AVIATION SPARE PART SUPPLY CHAIN MANAGEMENT OPTIMISATION AT CATHAY PASIFIC AIRWAYS LIMITED† CASE STUDY GLOBAL LOGISTIC COURSE ASSIGNMENT Prof. Hiroshi Hoshino Umurbek Osorkhan 2EC12056R QBS 10th 5 November 2012 1 Company Overview Cathay Pacific Airways is an airline company founded on September 24th, 1946 by Roy Farrell and Sydney de Kantzow. Starting with a very limited schedule service, the company grew larger through multiple product innovations, technological investments such as theRead MoreFinancial Analysis of Cathay Pacific1757 Words   |  7 PagesBackground of Cathay Pacific Cathay Pacific is a multinational aviation enterprise. Its partner company is Swire Pacific. Cathay Pacific headquarter is located in Hong Kong which contains the major advantage of geography. Cathay Pacific has been managing the numeric fleet. It lead the Company becomes the youngest fleet in the world. In the early years, the airline manly concentrates in Hong Kong, Manila, Singapore, Sydney, Shanghai and Canton. During the extension between 1960 and 1980, the routesRead MoreAirline Indutry - Asia Pacific Region8163 Words   |  33 Pagestourist transport and requiring high level of expertise to operate and manage. Airline facing increasing globalization, rising fuel prices, heavy repair maintenance cost, raising labor costs, increasing competition and requirements for higher service levels and greater flexibility. The acceptance of China to World Trade Organization and Beijing s winning bid for 2008 Olympics is expected to have a beneficial effect on airline industry to Hong Kong. However, loosening regulation of China sRead MoreFinal Year Project Proposal2993 Words   |  12 PagesFeasibility study of setting up a budget airline in Hong Kong (Success factors of setting up a budget airline in Hong Kong) Prepared for Final year project Coventry University SCOPE, City University of Hong Kong Presented by Steven 52657161 February 13, 2012 Table of Contents 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...P.1 2. Background/ Problem Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..P.1- 3 3. Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦PRead MoreStrategic Management in a Global Context8532 Words   |  35 PagesStrategic Management in A Global Context Instructor: Mark Louis Ulrich Team Project By: Amer Nasser Hanh Nguyen Lars Boelke Wila Yu Airline Industry History: The first ever scheduled airline was launched in St. Petersburg, Florida, a city not generally considered that can boast of an aviation. But on January 1, 1914, the St. Petersburg-Tampa Airboat Line was born there--the world s first scheduled airline using winged aircraft. A plaque on the entrance to St. Petersburg InternationalRead MoreSingapore Airlines History Traced to Malaysian Airways Essay2574 Words   |  11 PagesSingapore airline’s History can be traced back to when it was found in 1947 with Malaysian Airlines (known as Malayan Airways). Its first flight linked commenced from Singapore Kallang to various places like Kuala Lampur, Ipoh and Penang. 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The Qantas Group, directed by Chief Executive Officer Alan Joyce, is Australia’s largest domestic and internationalRead MoreCase Study - Jetblue Airlines2964 Words   |  12 PagesFebruary 20, 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive, easy way to travel by airplane. He was quoted saying he wants to â€Å"bring humanity back to air travel.† David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he establishedRead MoreStrategic Human Resource Management in World Airline Industry2965 Words   |  12 Pagesis certainly the key factor. Recently business strategy researchers turned their attention to internal attributes of top firms looking at growth and utilization of human resources. This essay will aim to demonstrate how Strategic Human Resource Management (SHRM) practices are getting implemented in world airline industry. It will establish a clear link between industry trends and strategic response. According to Baney and Hesterly (2006), SHRM theories are based on a set of assumptions, and hypothesisRead MoreOutsourcing Is Becoming A Norm2943 Words   |  12 PagesIntroduction – airline outsourcing Outsourcing is defined as the decision to buy goods and services from external sources rather than producing them in-house when internal provision is not justified in light of existing or anticipated business condition (Leenders Nollett, 1984). It is a common solution to outsource non-strategic business functions in order to diminish distraction and focuses managerial attention on operations within the scope of a company’s core competencies. This practice is widely adopted